
Congratulations on taking the PROFIT PATH QUIZ.
The results are in!!!
You're a GoGetter!
now it's time to SWOP THE HUSTLE & GRIND FOR MORE EASE & FLOW IN YOUR BUSINESS!
Your missing piece holding you back from SUCCESS is:
A SOLID SALES SYSTEM THAT CALLS IN DREAM CLIENTS ON REPEAT.

And that's exactly what your Profit Path is for.
It's on it's way to your email in the next few minutes... 📨
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YOUR custom Profit Path will tell you exactly what to focus on
To go from burning out to breaking through!
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You started your business for MORE.
Now it's time to get it.
BREAKTHROUGH STAGE IN YOUR BUSINESS
GoGetter
AS a ' - you're IN THE
The Profit Path shows you which stage you're in and then shares exactly what you need to be focusing on to turn your passion into profit!
01
Kickstarter
Breakthrough
02
03
Profit $$$


Taking your business from idea to reality. This is all about validating your ideas, choosing a business model, doing market research and getting to know your ideal client. Then setting up your business with branding, legal & socials.
Solid foundations lead to success. This is all about your messaging, signature offer + framework, and building your ABC funnel to attract, build trust and ultimately convert your audience into clients!
This is about taking the success you've already had and 10Xing it. Scaling is all about leveraged offers, audience growth and having the team and systems in place to support you as you go next level.
Want help BREAKING THROUGH TO SUCCESS IN YOUR BUSINESS?
Book your FREE 30 Minute Business BreakThrough Call to identify what's been holding you back and how to shift it -- so you can go from stuck to sold out!!
(without burning out spinning your wheels on everything that isn't working!!
OR watching the years go by & then quitting!!)
IMPORTANT!! Spots are limited. If you are seeing this - it means I still have a couple spots open this month. When they are filled, my calendar will be closed.

SUCCESS IS ABOUT HAVING THE DISCIPLINE TO BUILD ON THE "BORING FOUNDATIONS" And keep working them til they work!
Without falling for the shiny AF distractions!
- Toni McMurray
THE Breakthrough PHASE
The Breakthrough Phase is broken into two stages: FOUNDATIONS + FUNNEL.
01 - FOUNDATIONS
This is all about creating offers that sell out! Aka - your ideal client doesn't just NEED it - they WANT IT! and they want it RIGHT NOW!! There's a science and an art to high-converting offers. And one important ingredient is your signature framework / method to help them get world-class results!
SELL-OUT
OFFERS
Want to attract clients, build trust and sell to them?! Well, you're going to need to be able to clearly communicate your value to them - in a way that has them saying - "you get them better than anyone!" And has them KNOWING without a doubt, that you can help them to solve their #1 problem / deepest desire... And that's all about knowing and understanding your ideal client intimately - and then turning that into powerful, magnetic messaging.
MAGNETIC MESSAGING
02 - FUNNEL
This is all about how to attract ideal clients. How will you get in front of them? How will you grow your audience? (Organic vs paid vs partnerships) and what will you give your new audience as a taster of working with you? aka - giving them an irrisistable lead magnet (freebie) that they just have to have!
ATTRACT:
(Audience Growth)
This is about sharing your credibility and expertise regularly. A great way to do this is to share powerful and insightful long form content (blogs / vlogs / lives / podcasts) with your email list. This is all about having a content system that focuses on quality - not quantity. Simple and sustainable is the name of the game.
BUILD TRUST:
(Your Content System)
How will you sell your offers? What kind of conversion event will you use? (Sales call / sales page / challenge / masterclass / referral) How will you handle objections? How will you close the sale without being salesy? And what's your follow up system?
CONVERT:
(Making Sales)
Your custom Profit Path will share details on how to identify which stage you're in. It will show you what to focus on first and in what order to achieve maximum results!
Grab it in your emails - and don't forget to drag the email into your priority inbox so you don't miss any of my best tips, tools and resources to help you implement the Profit Path!
(I promise not to spam you and only send you the good stuff...)

Hey There, I'm
Toni
Business & Mindset Coach to Entrepreneurs wanting to build and scale Purposeful, Profitable & Sustainable businesses, so they can enjoy more impact, income and freedom in their business (and life!)
I'm all about helping entrepreneurs to create a business and a life that they love, without the sacrifice and burnout. Because it's possible to be highly successful, aaaand have an incredible life!
Oh and, I've worked with my share of giants too. I also regularly consult with billion dollar corporations such as AB-InBev, Pernod Ricard, Multi-Choice, and Santam.
It's this work that lead me to the creation of my Profit Path - for solo-preneurs and small businesses to turn their passion into profit.
I've seen entrepreneurs with great business ideas crash and burn - simply because they were trying to do all the things that they "thought" they "should" do to be successful - and all those shiny distractions kept them spinning in circles for ages until they either became despondent and settled or worse, burnout and quit!
It doesn't have to be that way - when you know exactly what to focus on and how to do it with the limited resources (time, energy, money and emotional f*s) you have!
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Want help swopping the hustle for flow and breaking through to the business of your dreams?
From someone who's been there and done it themselves and helped many entrepreneur start-ups?

GET YOUR CUSTOM PROFIT PATH
Head on over to your email now
Find the Profit Path email in your inbox and download it. (Don't see it - look in spam, look in your promotions tab, or look in all mail. Still don't see it - email us at Toni@4realbiz.com)
Don't forget to drag the email into your priority inbox so you don't miss any updates from me. I promise not to spam you - but I will send you my hottest tips, tools & resources to help you implement your profit path!
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SOME OF MY CLIENTS:




